All because they do not wish to see anyone else suffer the way they do (x)
The promotional poster for Scott Pilgrim vs the World uses various design elements to draw the viewer’s attention. One of the most important aspects of the poster is actually like solid black border that frames the piece, thus defining the space as a closed composition. The stark contrast between the black border and the large, dominantly white space catches the viewer’s attention more so than an open composition without a border.
The viewer then focuses on the details within the border The entire piece is almost entirely whites, blacks, and reds, showing stylistic repetition throughout the poster. Thus, the viewer first looks at the most encompassing amount of red in the poster: in this case the titular character’s shirt. The main character is clearly illustrated as the protagonist based on the visual hierarchy and his overall prominence; he is placed in the very front of the composition, only behind the title of the movie.
The entire poster is very visually engaging—each person looks at different elements within the border with varying focal points. The viewer is drawn towards the villans of the movie because of the centered, fanning repetition used to show highlight each one symmetrically while also indicating their importance in the movie. The use of reds, blacks, and whites is also seen in the antagonist’s costume choices.
The only character on the poster who goes against this design pattern is Ramona Flowers, the love interest for the protagonist. Her pose and facial expression are more nonchalant and mysterious, her choice in clothes different from everyone else further selling the idea that there is something about the pink-haired girl that evokes interest.
The choice in type throughout the poster is another interest-grabbing decision, setting the overall themes and tone of the movie itself. The bold red serif font outlined in black has a sort of “Battle-of-the-Bands” feeling, clearly a youthful movie with some rock elements also displayed by the bass guitar graphic on Scott’s shirt. The other component of the movie title’s typeface uses a san-serif font reminiscent of the classic 8-bit videogames.
The other typeface is also a capitalized san-serif font, showing further contrast due to the black backdrop against the bright white type. The tagline quickly explains the plot of the movie as well as the characters shown within the image. “Get the Hot Girl. Defeat her Evil Exes. Hit love where it hurts.” These simple sentences show the viewer just who each character is in relation to the poster.
The final component of the poster is the ending text on the bottom border of the poster. “From the director of Shaun of the Dead and Hot Fuzz” uses it’s own variation in type, emphasizing the movies previously featured through different font sizes.
Based on the poster, the viewer can generally interpret Scott Pilgrim vs the World as a teenaged summer blockbuster fueled on a combination of Mountain Dew and being hilarious.
Scott first- saturation of the red shirt.
The evil ex-boyfriends guided because of scott
Afterwards look at thing.
Border defining space
Repetition in fanning out of villians
Analysis of tagline.
Ramona Flowers. Color. Progression of character with color.
"color is also used to create aesthetic patterns and to establish character or emotion in narrative cinema." (yale film)